Wednesday Nov 08, 2023

Making Tea Time Fair Trade: Working with Small-Holder Farmers for Better Tea and a Better World | JusTea

Calling all tea-lovers! We’ve got a flavor-packed episode for you today. Elisha is joined by Paul Bain, founder and CEO of JusTea, to talk about their fair trade partnerships with small-holder Kenyan tea farmers. Paul describes how they were able to set up tea cottages after working to enact legislative change in Kenya and why they’ve worked with women’s cooperatives right from the start of the business. He also shares a surprising fact about where tea comes from and why purple tea is so rare. Finally, Paul talks about why getting JusTea fair-trade certified was so important to the foundation of their business.

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